Third Research Award 2016
Meat Market aims to raise awareness of meat that was not obtained from conventionally slaughtered animals. By turning animals into unrecognisable products, we strip away the layer of cultured nostalgia we project on them. At the same time, we go on wasting meat from healthy and consumable animals because we deem it socially unacceptable. Meat Market addresses the following questions: ‘Why does an average Dutch dinner have to contain meat?’, ‘Where does this desire for meat and its over-consumption come from?’, and ‘Why do we eagerly consume pigs and cows, but balk at the idea of consuming veal or horse?’
Design Hybrid Publishing issue: Niels Vrijdag
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