Practice
Commercial Practices
Project
New Frontiers
Major
Transformation Design
Year
Fourth Year
Nomination: Drempelprijs 2018
What will the future look like when being a child is secondary to realizing one’s full potential?
ABZ is a short film about Generation Z where corporate life, potential and being a child today merge together and beg the question: What will the future look like when being a child is secondary to realizing one’s full potential? ABZ speculates about a future where a childhood is not self-evident. In an odd office building that seems to be a hybrid of a kid's room, office and a talent show backstage children have to prove their adequacy in skills such as Time Management, Vocabulary and Multi-Tasking. With poetic imagery about one of the most confronting issues of our fast-paced and sometimes shallow society it begs the question: what if?..
